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Supercommunicator

Audiobook
In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to: ? Distill details and data into big ideas ? Deliver meaning to audiences ? Use storytelling to captivate and educate ? Humanize content to make complicated ideas more tangible ? Layer harder ideas on top of easier ideas ? Strip away complex language, jargon, and acronyms ? Use analogies to explain unfamiliar areas ? Master new digital modes of expression ? And more Enhanced with a wealth of examples—from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology—this one-of-a-kind audiobook reveals how to make the complex comprehensible, and the dry deeply compelling.

Expand title description text
Publisher: Ascent Audio Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781469029429
  • File size: 183676 KB
  • Release date: May 1, 2014
  • Duration: 06:22:39

MP3 audiobook

  • ISBN: 9781469029429
  • File size: 183702 KB
  • Release date: May 1, 2014
  • Duration: 06:22:37
  • Number of parts: 6

Formats

OverDrive Listen audiobook
MP3 audiobook

Languages

English

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to: ? Distill details and data into big ideas ? Deliver meaning to audiences ? Use storytelling to captivate and educate ? Humanize content to make complicated ideas more tangible ? Layer harder ideas on top of easier ideas ? Strip away complex language, jargon, and acronyms ? Use analogies to explain unfamiliar areas ? Master new digital modes of expression ? And more Enhanced with a wealth of examples—from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology—this one-of-a-kind audiobook reveals how to make the complex comprehensible, and the dry deeply compelling.

Expand title description text
  • Details

    Publisher:
    Ascent Audio
    Edition:
    Unabridged

    OverDrive Listen audiobook
    ISBN: 9781469029429
    File size: 183676 KB
    Release date: May 1, 2014
    Duration: 06:22:39

    MP3 audiobook
    ISBN: 9781469029429
    File size: 183702 KB
    Release date: May 1, 2014
    Duration: 06:22:37
    Number of parts: 6

  • Creators
  • Formats
    OverDrive Listen audiobook
    MP3 audiobook
  • Languages
    English